![]() Additionally, it improved the local environment. It built a framework for continued growth in Massachusetts and New England. It reduced traffic and improved mobility in one of America's oldest, most congested major cities. So let them know exactly what they will learn or gain from visiting your site.The Central Artery/Tunnel Project was the largest, most challenging highway project in the history of the United States. Value for reader: A solid meta description tells the reader what they get from clicking on your content URL. Since they’re so short, it’s best to stick with one or two main sentences that you want to emphasize. Keywords: Meta descriptions are a great place to incorporate keywords that you’re trying to rank for highly. Whether your content is informative and professional, or casual and humorous, a strong meta description will follow. Tone: The way you write your meta descriptions should reflect the style and tone of your site. If in doubt, you’d better write detailed meta descriptions that can be up to 300 characters long, but “upload” the most important information so that it shows up no matter how much Google decides. Currently, there is no specific cut-off point, although the search engine typically displays between 160 and 320 characters. Length: Google has made periodic changes to the allowed length for meta descriptions. In particular, the following considerations must be taken into account: You will need to explain what the page, post or anything else is all about in a clear and concise manner. However, it is important to understand how to create effective descriptions that produce results.Įach meta description you write should be a brief summary of the content to which it is attached. Writing and optimization of your meta descriptions When optimizing your site for search engines, you need to create targeted keywords for your publications, optimize URLs, improve the readability of your content and above all configure a meta description. Therefore, it is worth learning how to create a meta description. ![]() Moreover, it will provide valuable information to Google in both cases. However, if you carefully optimize your meta description, there’s a good chance it will be shown to searchers, especially for your target keyword. Various factors can cause the search engine to display its own generated description instead. Unfortunately, creating a meta description does not guarantee that it will show up in Google. Google will pay attention to your meta descriptions and use them to better understand what your content is and who it might be relevant to. Moreover, setting up a custom meta description also provides information to the search engine itself. However, you are probably in a better position than Googlebot to decide how your content should be described. Google will automatically create one by choosing a few phrases it deems relevant to your site. You don’t need to create your own meta description. Therefore, it plays an important role in deciding whether or not to see your content. When someone comes across your content in a search engine, they usually see a title, URL, and a short paragraph called a meta description:įor many potential visitors, this meta description provides a first impression of your site.
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